Built with the principles of an elite athlete — for the everyday person
AI coaching, training plans, nutrition tracking, recovery monitoring and wearable integration — finally in one place. Less than two coffees a week.
7 days free. No charge until day 8. Cancel anytime before then.
Replacing Strava + TrainingPeaks + MyFitnessPal + WHOOP — at a fraction of the combined cost
What's inside
No more switching between five apps. APEX brings your entire athletic world into one intelligent platform.
Coaching that evolves with your performance — not a generic program downloaded from the internet.
Structured plans that adapt to your goals, recovery status and available time.
Log meals, hit targets and understand how your food fuels your performance.
Know when to push and when to pull back — with data-backed readiness scores.
Sync your devices and see all your data in one dashboard — not scattered across apps.
Whether you're an individual or a squad — manage your people and your progress in one view.
Simple pricing
First 100 subscribers get 20% off. Less than two coffees a week — and you won't need four separate apps.
Pro
$17
per month
or save $34 with annual billing
Elite
$30
per month · 7-day free trial
or save $60 with annual billing
Team Small
$120
per month · 10 seats
or save with annual billing
Team Large
$330
per month · 30 seats
or save with annual billing
20% off for the first 100 subscribers — join now to lock in your rate
"I built APEX because I lived the problem. Junior elite swimming. State basketball. Athletics records. Half Ironman. Boxing. I was drowning in apps and still missing the full picture. APEX is the platform I needed — and couldn't find."
Jessica Baddeley
Founder, APEX Athlete · Multi-sport athlete · Educator